forecast

Where Forecast's numbers come from

Every forecast combines your own posting history with public signals about what people in each country are searching for, watching, reading and talking about. Here is every source, what Forecast takes from it, and what it's used for. Forecast only reads: it never posts to any of them.

Your accounts

Read only with your permission, and only for your own forecasts.

Buffer

Your account name and email, your channels, and your drafts, scheduled and sent posts with their results.

Used for
The posts to forecast, and the history each channel's forecasts learn from
Refreshed
Every 15 minutes while you're posting, hourly when quiet
Access
Sign in with Buffer, read-only

Instagram Optional

Your followers by country, age and gender, and your posts' reach.

Used for
Weighing each country by where your audience really is
Refreshed
Daily, once connected
Access
Instagram login, read-only

YouTube Analytics Optional

Your viewers by country, age and gender.

Used for
Weighing each country by where your viewers are
Refreshed
Daily, once connected
Access
Google login, read-only

Trends and attention

What people are searching for and paying attention to, per country. Used to match each post to the moment.

Google Trends, Trending Now

Trending searches in each country, their approximate search volume and related headlines.

Used for
Trend fit, the trends page and trend alerts
Refreshed
Hourly
Access
Public RSS feed

Google Trends keyword interest

How interest in a post's topic has moved in a country, through DataForSEO. Only the search term and country are sent.

Used for
Whether a post's topic is rising or fading where you post
Refreshed
On demand, cached for an hour
Access
DataForSEO API

X trends

Trending topics and their post counts in each country X covers.

Used for
Trend fit and the trends page
Refreshed
Every 3 hours, for the countries you target
Access
X API

YouTube most popular

The most popular videos in each country: titles, channels and views.

Used for
What people are watching, on the trends and country pages
Refreshed
Every 3 hours
Access
YouTube Data API

Wikipedia most-read

The most-read articles from each country, with their page views.

Used for
What people are reading up on, on the trends and country pages
Refreshed
Every 6 hours
Access
Wikimedia public API

Mastodon trending hashtags

Trending hashtags and how many posts used them today, from a large server in each country covered.

Used for
Conversation on the open social web, on the trends and country pages
Refreshed
Every 2 hours
Access
Public Mastodon API

News and context

What's happening in each country. Used for the pre-publish check and each country's context.

Google News

Political and breaking-news headlines from each country's edition.

Used for
Sensitive-moment flags and each country's news context
Refreshed
Every 3 hours, for the countries you target
Access
Public RSS feed

GDELT

Headlines from news sites worldwide, by country and language.

Used for
Sensitive-moment flags and each country's news context
Refreshed
Every 3 hours, for the countries you target
Access
Public GDELT API

News publishers

Headlines from The Guardian, The New York Times, NewsData.io, GNews and Event Registry, where enabled.

Used for
More news coverage for the same checks
Refreshed
Every 3 hours
Access
Each publisher's API

Nager.Date

Public holidays in each country.

Used for
Flagging posts that land on a holiday, and timing
Refreshed
Weekly
Access
Public API

World Bank

Country facts: population, age groups, urban share, internet use, income per person and unemployment.

Used for
Background on each country page. It describes the country, not your audience.
Refreshed
Built into Forecast, updated with new releases
Access
World Bank open data

Unicode CLDR

The languages spoken in each country.

Used for
Reading news and trends in the right languages
Refreshed
Built into Forecast
Access
Open data

How Forecast stores and protects this data, and how long it's kept, is in the privacy policy. Names and logos belong to their owners and are shown only to identify each source; none of them makes, endorses or sponsors Forecast.